Digital advertising to exceed 60% of global adspend in 2022 Zenith
Dec 6, 2021The global ad market will continue its recovery from the 2020 downturn with % growth in 2022, after % growth in 2021, according to Zenith''s Advertising Expenditure Forecasts report, published today. Global adspend will expand by % in 2023 and % in 2024, with brands looking to leverage more social media, online video, advanced TV ...